How to Design a Brand Style Guide By Marc Schenker on Feb 24, 2017 Think about a brand style guide as a set of standards that provides governance to how a business is visually represented to the world at large. It’s really a reference for how a brand will come across in different visual media, such as the web, print and even broadcast. It’s about consistency and uniformity, so that brand identity is well represented across all forms of communication, whether that’s on a website, blog, whitepaper, downloadable content, socialRead More